Introducing: Laurie Levine

Many Woodbury-area business owners already know Laurie Levine. She has lived and worked in the Cottage Grove Woodbury area for years—first as an entrepreneur, then as a multimedia sales representative. Now, we’re excited to introduce Laurie as the newest member of our team at Keech Media. As an account executive, Laurie’s mission will be to empower businesses with…

Atomize your Content

When we talked about market research on a budget, we showed how Ryan Robinson got creative with market research, building his plane while he taxied down the runway. That sort of resourcefulness is something small businesses can relate to, and it shows that market research is not out of anyone’s league. It’s the same with content marketing. Like…

Market Research on a Budget: Test it on the Runway

Different marketing channels have different characteristics, and you should never let your fundamental reason for using a channel be, “that’s what everyone is using,” or, “that’s the most expensive, so it must be the most effective.” Without market research, you’ll be leaving your relevance and reputation up to chance. But who has the resources for market research? You do.…

Get to Know Nathan Keech

Meet Nathan Keech, owner and executive producer at Keech Media. Although a lot has changed since he started producing digital media professionally back in 1999, some things have stayed the same– like the rewards of his work. “I’m an entrepreneur at heart,” Nathan says. “I love it when my business succeeds, and I love it when other businesses…

Cultivating Customer Experience

Lately, we’ve been exploring the ways in which a brand personifies your business. We’ve talked about the importance of defining and documenting your business’s personality, building your brand, and using a brand guide to manage your brand’s evolution. This week, we want to share a foundational element to your business’s personality by asking a question: as a business,…

Case Study: Aerial Sessions with Bituminous Roadways, Inc.

We’re all about unique projects, especially when we’re working with a company like Bituminous Roadways, Inc. to showcase time-tested quality. When Heidi Sedlacek, marketing coordinator for Bituminous Roadways (BR), inquired about aerial photography, we were eager to establish a partnership. Every year, BR produces a calendar for its existing and prospective customers, employees, and other stakeholders, printing and distributing…

Your Brand Guide

We’ve talked about how to define your identity and use it to lay the foundation for your brand. Now, we want to share a tool to equip your brand for healthy, intentional expansion in conjunction with your evolving identity. When you’ve decided which elements reflect your identity, it’s time to document your decisions within a brand guide. A…

Building Your Brand

Once you’ve defined and documented your identity with a mission and vision statement, how do you find your voice? Once you’ve taken due diligence in documenting what your business is about, you’ve earned the pleasure of sharing your identity with your target market. It’s time to build your brand. Like many elements of business, building your brand is…