Automation gets sold as a long project. In practice two flows produce most of the value and both can be live in a fortnight.
1. Inquiry follow-up
Somebody asks, and an acknowledgement goes out within seconds saying what happens next and when. The team gets an alert. If nobody has called in fifteen minutes it escalates. A short sequence continues over two weeks and stops the moment they reply.
In most local markets the business that responds first wins the job, which makes this the highest-return automation available.
2. Welcome
The first two weeks after somebody joins the list set every open rate that follows. Three or four short emails that are useful on their own, with one clear ask at the end.
Everything else can wait
Nurture, win-back and post-purchase flows are worth building, in that order, once the first two are running and measured.
The marketing automation page covers how the flows get built, and lead follow-up automation goes into the first one in detail.
