Audience Research

Target Audience Research That Puts Your Message in Front of Real Buyers

Q: What are the three types of target audiences?

The three main types of target audiences are:Core: These people face the exact problem your product or service solves, they are the most likely to buy right now, and they have the highest engagement and conversion rates.Secondary: These people might not buy immediately, but they share traits with your core group. They may buy later, influence the core audience, or purchase under specific conditions. Examples of secondary audiences include gift buyers or people with a milder version of the problem.Tertiary: These people may not buy immediately, but they share traits with your core group. They may buy later, influence the core audience, or purchase under specific conditions. Examples include gift buyers or people with a milder version of the problem.

Kreativ HQ researches target audiences for Twin Cities businesses. We analyze your customer data, interview real customers and study search and social behavior to learn who buys, why and what earns trust, so your messaging and channels reach real buyers.

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A one-to-one conversation with a customer

Stop Paying to Reach People Who Will Never Buy

Kreativ HQ’s target audience research finds and analyzes the specific group(s) of people most likely to buy your product or service, giving you a leg up on competitors seeking the same audience.

Target audience research is the process of collecting and analyzing data to identify specific groups of people most likely to buy a product or service. It seeks to understand the demographics, identify psychographics, finds pain points, and determines buying behavior.

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What We Learn About Your Audience

Demographics

Get to know key statistical facts about people, such as age, income, and location, to help you understand who buys your products.

Motivations and Buying Triggers

Buying motivations are the underlying emotional or rational reasons why a customer desires a product or solution. Buying triggers are the specific, real-world events or stimuli that push them to take action now instead of waiting.

Behaviors and Channels

Target audience behaviors are the actions, habits, and decision-making patterns your customers show. Channels are the platforms and places where they spend their time and can be reached.

Purchase Intent and Readiness

Purchase Intent is a customer’s desire or plan to buy a specific product or service. Readiness is that customer’s ability and timeline to complete the purchase right now.

Trust Signals and Influences

Trust signals are external cues, proofs, and credibility markers that convince a target audience that a brand, product, or service is safe, reliable, and high quality.

Influences are the internal and external factors, such as peer recommendations, authority figures, and psychological triggers, that shape how a given audience perceives those signals and makes a buying decision.

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How We Research Your Audience

Your Own Customer Data. Analyzing your current customer base is the most effective way to define your actual target audience. It finds buying patterns, stops wasteful spending on people who will not buy, and improves sales.
Customer Interviews and Surveys. Using customer interviews and surveys helps you define your target audience by replacing guesswork with direct feedback on real behaviors and motivations.
Competitor and Market Research. Conducting market and competitor research helps you find gaps in your industry and positions your business for success. It identifies target audiences, analyzes market size, maps direct competitors, and evaluates indirect rivals. See How Competitor Research Works
Search and Social Signals. Search and social signals are data metrics used to measure the visibility, relevance, and popularity of online content across search engines and social media platforms. It involves the analysis of backlinks, keywords, page speed, user experience, shares and retweets, likes and reactions, and comments.

What You Get: Buyer Personas and an Audience Report

Two or three profiles your whole team can use. Each names the trigger that starts them looking, what they compare you against, the words they use, and what would make them trust you.

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The audience is the slice of the market one campaign speaks to.

Target Market vs. Target Audience

Target market is the broad group of consumers you want to sell products or services to, while target audience is the specific subgroup within that market that you address with a particular marketing campaign or message.

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How Audience Research Improves Your Marketing

Kreativ HQ audience research improves your marketing by helping you target the right people with the right message, saving you money and boosting your sales.

Positioning. Which strength you lead with, chosen from what buyers actually value.
Messaging. Their words for the problem, not your internal names for the service.
Channel choice. Budget put where your buyers already spend their time.
Content. A calendar built from the questions real customers ask. How Our Content Marketing Works

Google reviews

What Clients Say

Kreativ HQ are a talented group of seasoned professionals that go the extra mile for every client, no matter the size.

Philip ShoreGoogle review

They did an excellent job of walking us through our startup branding process and developing our marketing materials and website.

John FuhrGoogle review

Working with Kreativ HQ was effortless and simple. They helped design, build, and launch my website and made logos and advertisements to boost sales.

Jacob KeechGoogle review

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Frequently Asked Questions

Straight answers to what people ask before they call.

What are the three types of target audiences?

The three main types of target audiences are:

Core: These people face the exact problem your product or service solves, they are the most likely to buy right now, and they have the highest engagement and conversion rates.

Secondary: These people might not buy immediately, but they share traits with your core group. They may buy later, influence the core audience, or purchase under specific conditions. Examples of secondary audiences include gift buyers or people with a milder version of the problem.

Tertiary: These people may not buy immediately, but they share traits with your core group. They may buy later, influence the core audience, or purchase under specific conditions. Examples include gift buyers or people with a milder version of the problem.

What is an example of a target audience?

Imagine a company sells high-end, sustainable yoga mats made from recycled rubber. Their target audience is women aged 25 to 40, located in urban areas and large cities.

Their interests include Yoga, fitness, mindfulness, and protecting the environment and their income is middle to high, able to spend $100 or more on a single yoga mat. Their primary values include buying products that do not harm the planet.