Paid Advertising

PPC Marketing Management in the Twin Cities That Stops Wasted Ad Spend

Kreativ HQ is a Twin Cities PPC Marketing agency running Google Ads, Microsoft Ads, Local Services Ads and Meta campaigns. We fix tracking first, cut wasted spend, build landing pages that match each ad and report on cost per lead, so budget reaches people ready to buy.

A strategist walking a client through campaign results

Pay for Customers, Not Clicks

PPC (Pay-Per-Click) management is the process of overseeing, optimizing, and scaling a company’s paid advertising to maximize return on investment (ROI). Because advertisers pay a fee each time a user clicks their ad, strategic management ensures paid clicks translate into valuable leads and sales.

PPC Management Services

Kreativ HQ at work

Google Ads Management

Google Ads management services are professional, outsourced solutions. Our paid media specialists manage Google Ads and Meta Ads campaigns, including Facebook and Instagram, from setup to execution for new and existing accounts. We monitor performance with precision and adjust when optimization is needed based on your business goals. On Google, that covers Search, Display, YouTube and Performance Max, with AI Max for Search when it fits the campaign.

Facebook and Instagram Ads

Facebook/Instagram Ads management services specialize in social media advertising experts handling the strategy, creation, optimization, and scaling of paid campaigns across Meta.

This includes advertising on Facebook, Instagram, Messenger, and the Audience Network. Unlike search advertising, where users seek what they want, Facebook Ads rely on disruptive visual marketing.

A dedicated agency uses Meta’s demographic, behavioral, and interest-based data to place high-quality ads directly in your ideal customer’s scroll.

Microsoft Advertising

We also run Microsoft Advertising campaigns on Bing and its partner network, which reach business decision-makers and higher-income searchers that a Google-only plan can miss.

Microsoft campaigns can be built once and imported from Google Ads, then reported side by side, so a second network does not mean twice the setup.

Clicks often cost less than on Google Ads, which stretches a modest budget further.

Landing Pages and Conversion Tracking

Landing page and conversion tracking management services specialize in technical solutions that ensure every dollar spent on paid advertising (like Google or Meta) translates into measurable revenue for you.

While typical ad agencies focus on user clicks, these providers focus entirely on what happens after the click. They handle two interconnected tasks: designing high-converting web pages and building the tracking infrastructure that shows which ads are working.

PPC trafficDay oneSEO trafficMonths 3 to 6PPC when you stopStopsSEO when you stopKeeps going

PPC vs. SEO

Pay-Per-Click (PPC) and Search Engine Optimization (SEO) are both used to capture traffic from search engine results. The fundamental difference is that PPC delivers immediate visibility through paid ads; SEO builds long-term organic authority without paying for clicks.

High-performing digital marketing programs do not consider PPC and SEO as mutually exclusive. They integrate the two into a complementary strategy.

Kreativ HQ team at work

When PPC Fits

PPC is used when a company is launching a brand or product, a time-sensitive promotion, is using highly competitive keywords, or when targeting an exact geographic area, specific time of day, or specific demographic profile.

Kreativ HQ team at work

When SEO Fits

SEO is used when a company is building long-term brand equity, maximizing ROI, providing educational/informational content, or maximizing clicks.

Google reviews

What Clients Say

Working with Kreativ HQ was effortless and simple. They helped design, build, and launch my website and made logos and advertisements to boost sales.
Jacob KeechGoogle review
Kreativ HQ are a talented group of seasoned professionals that go the extra mile for every client, no matter the size.
Philip ShoreGoogle review
They did an excellent job of walking us through our startup branding process and developing our marketing materials and website.
John FuhrGoogle review

How Much Does PPC Management Cost?

PPC management starts from $500 a month for small-to-midmarket businesses. Agencies and freelancers often structure fees as 10% to 20% of your monthly ad buys.

These management costs represent fees paid to a specialist or agency to build, optimize, and manage your campaigns. This is entirely separate from your ad spend (the money paid directly to platforms like Google, Meta, or Amazon

Starting from

Small / Local Business

$500/month
  • Typical ad spend (monthly): starting from $1,000
  • Basic setup
  • Weekly bid adjustments
  • Standard monthly performance report
Starting from

Enterprise / Scaling

$5,000/month
  • Typical ad spend (monthly): starting from $25,000
  • Dedicated account managers
  • Heavy creative asset generation
  • Full-funnel tracking

Management Fees vs. Ad Spend

The core difference between PPC Management and an ad spend comes down to who gets the money and what that money pays for.

Ad spend is your media budget paid directly to the ad network (like Google or Meta) to buy user clicks. PPC management fees are paid directly to your agency/freelancer to strategize, monitor, and optimize those campaigns.

PPC Management for Small Businesses

Because small business budgets are tight, every dollar must go toward high-intent local clicks rather than broad, wasteful national campaigns.

a month
From $500
For small business, PPC management starts from $500 a month.
of ad spend
10% to 15%
Many small business agencies charge a flat 10% to 15% of your ad spend.
monthly ad spend
From $1,000
At this tier, your monthly ad spend typically starts from $1,000.
You own the ad accountFlat fee, not % of spendLeads, not impressionsSearch terms read weekly

What to Look for in a PPC Agency

Questions to Ask Before You Hire

When hiring a PPC agency, you are trusting an outside partner with both your credit card and your brand’s reputation. To avoid wasting money, look for indicators of transparency and technical competence. Things to look for when you are seeking a PPC agency are:

  • Do you maintain complete ownership of your accounts?
  • Does the agency have a transparent pricing structure?
  • Does the agency have platform certifications? Seek agencies that are official Google Partners or Meta Business Partners. This ensures they have passed platform-specific exams, maintain active certifications, and can handle significant ad volume.
  • Does the agency have a “conversion-first focus? Good agencies don’t focus on impressions or “clicks.” Rather, they focus on business metrics like Cost per Acquisition (CPA), Conversion Rate, and Return on Ad Spend (ROAS).

Frequently Asked Questions

Straight answers to what people ask before they call.

A Kreativ HQ team member

Why is PPC so expensive?

PPC advertising feels expensive primarily because it operates on a real-time, auction-based bidding system driven entirely by open-market competition.

You aren’t paying a fixed rate for a slot; you are paying a variable rate driven up by every other competitor who wants that same customer. If your industry is crowded or your margins are high, costs-per-click (CPC) will skyrocket accordingly.

What kind of company is a PPC agency?

A PPC (Pay-Per-Click) agency is a specialized digital marketing agency focused entirely on managing, optimizing, and scaling paid advertising campaigns.

Unlike traditional ad agencies that buy TV or billboard slots, a PPC agency manages digital ad budgets on platforms where businesses only pay when a user actually interacts with their ad.

A PPC agency is a data-driven service provider that bridges the gap between a business and major tech ad networks (like Google, Meta, and Microsoft).

Stop Paying for Clicks That Never Buy

Send us your account. We will show you where the money is going before you spend another dollar.