KreativHQ

Paid Search Advertising

Paid Search Advertising

Kreativ HQ manages paid search on Google Ads and Microsoft Ads for Twin Cities businesses. We choose keywords, build negative lists, review search terms weekly and match every click to a landing page. You reach buyers at the moment they search, from day one.

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Buying the top of the results page

What paid search is for

The Only Ads That Reach People Already Looking

Paid Search Advertising captures high-intent demand at the exact moment a customer is actively looking for a solution.

Unlike social media ads where you interrupt someone scrolling through photos, paid search ads appear when someone types a specific query into a search engine.

While social media ads are for demand generation (making people want your product), paid search advertising is for demand capture (harvesting people who already want it).

Social media ads
Demand generation: making people want your product.
Paid search
Demand capture: harvesting people who already want it.
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Google and Microsoft, Not Just Google

The primary difference between Google Ads and Microsoft Ads is the audience they reach and the cost to reach them.

Google Ads is the undisputed giant of the industry, controlling over 90% of the global search market. Microsoft Ads (formerly Bing) is smaller and costs less per click, but is highly strategic, powering search results on Bing, Yahoo, AOL, DuckDuckGo, and directly integrating into the Windows operating system.

Microsoft Ads also powers

Bing Yahoo AOL DuckDuckGo Windows
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How We Manage Google Ads
of global searches run on Google
90%

Keywords and Match Types

Example: this week’s search terms

  • emergency plumber minneapolis
    Likely needs help now. Keep it.

  • water heater repair near me
    Likely needs help now. Keep it.

  • plumber salary mn
    Likely researching a career. Exclude it.

  • how to unclog a drain
    Likely a do-it-yourself fix. Exclude it.

Read Search Terms Weekly

Someone searching “emergency plumber Minneapolis” is likely looking for help now. Someone searching “plumber salary MN” is likely researching a career. For a campaign focused on service calls, we may exclude salary-related searches with negative keywords.

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SearchAdLanding pageFormCall

The Click Is Only Half of It

Message match, one offer, a short form and a tappable phone number. Our landing page design and conversion rate optimization fixes it.

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After ninety days a paid account knows which exact searches produced enquiries. That list should drive your SEO in Minneapolis too.

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Google reviews

What Clients Say

Working with Kreativ HQ was effortless and simple. They helped design, build, and launch my website and made logos and advertisements to boost sales.
Jacob KeechGoogle review
Kreativ HQ are a talented group of seasoned professionals that go the extra mile for every client, no matter the size.
Philip ShoreGoogle review
They did an excellent job of walking us through our startup branding process and developing our marketing materials and website.
John FuhrGoogle review
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Frequently Asked Questions

Straight answers to what people ask before they call.

Answering a paid search question

What is SEM vs SEO?

The fundamental difference between SEM (search engine marketing) and search engine optimization (SEO) is that SEM uses paid tactics to appear in search results instantly, while SEO uses unpaid, organic tactics to earn placement over time. SEM is buying traffic, while SEO is earning traffic.

Is Google Ads SEM or SEO?

Google Ads is strictly SEM. Because you bid money and pay Google every single time a user clicks on your link, it falls entirely under the paid advertising umbrella.

What is an example of SEM?

A classic example of SEM is Google Search Ad. Before showing any articles or map locations, Google displays four results at the very top of the screen with a bold label “Sponsored.”

Is Microsoft Ads worth running?

Microsoft Ads is absolutely worth running, especially as a secondary channel to complement your Google Ads campaign.

While it doesn’t have the massive search volume of Google, it offers highly lucrative advantages many businesses overlook. For the right industries, it can deliver a significantly higher Return on Ad Spend (ROAS) and a much lower Cost Per Click (CPC).

How long does paid search take to work?

Paid search works instantly to generate traffic, but it can take 30 to 90 days to fully optimize peak profitability.

What happens to my leads if I stop?

Leads you have already collected are yours forever, but the flow of new leads will stop instantly the moment you pause a paid search campaign. Because paid search operates on “pay-to-play,” visibility is directly tied to your live budget.

Start here

Buy the Searches That Actually Convert

Send us your account or your top three services. You will get an honest read on whether the maths works.

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