Marketing Plans

Marketing Plan Development That Turns Busy into Growth

Kreativ HQ writes marketing plans for Twin Cities businesses. Goals, audiences, channels, budget, calendar and the metrics that prove it is working, all in priority order. You know what to do next, what it should return and what to stop.

Writing a marketing plan together

Every Dollar Gets a Job

A marketing plan says what you want to achieve, who you will reach, what you will do and what it costs. It turns scattered activity into a sequence with a budget, so every dollar has a job.

What a Marketing Plan Should Include

Write it yourself from this list if you like. Plenty should.

Planning a marketing calendar with a client
  • Goals and Objectives. Outcomes with numbers and dates.
  • Target Market. Described well enough to act on.
  • Competitive Profile. The position nobody else has taken.
  • Channels and Tactics. In priority order, with reasons.
  • Budget. Money and time, by channel.
  • Timeline and Action Plan. An owner for every line.
  • KPIs and Measurement. Two or three numbers you will actually check.

Marketing Plans for Small Businesses

For a team with no marketing department, the plan should fit on about four pages. Any longer and it will not get read.

Should You Hire Someone to Build Your Marketing Plan?

Be honest about both paths.

An owner planning on their own

When a DIY Plan Is Enough

Simple business, small budget, customers you know well. Use the list above and write it yourself.

Bringing in a planner

When to Hire a Professional

Expensive choices, stalled growth, or an internal argument nobody can settle. That is when an outside plan pays for itself.

Google reviews

What Clients Say

Kreativ HQ are a talented group of seasoned professionals that go the extra mile for every client, no matter the size.
Philip ShoreGoogle review
They did an excellent job of walking us through our startup branding process and developing our marketing materials and website.
John FuhrGoogle review
Working with Kreativ HQ was effortless and simple. They helped design, build, and launch my website and made logos and advertisements to boost sales.
Jacob KeechGoogle review

Frequently Asked Questions

Straight answers to what people ask before they call.

A Kreativ HQ strategist

What are the 5 C’s of a marketing plan?

Company, customers, competitors, collaborators and context. They are a research checklist that comes before the plan: know what you sell, who buys it, who else they are considering, who you depend on, and what conditions you are selling into. Skipping them is how plans end up being a channel list.

What is the 70/20/10 rule in marketing?

Put roughly seventy percent of budget into what is already working, twenty percent into scaling things that show promise, and ten percent into genuine experiments. It keeps a plan from being either stagnant or reckless. The percentages matter less than having all three buckets funded on purpose.

How long does it take to build?

Two to three weeks from the discovery session, depending on how much of the current-state data we have to reconstruct ourselves.

Do we have to execute it with you?

No. The plan is written to be executable by whoever holds it, including your own team or another agency.

Get It Written Down

Tell us what you want to achieve this year. You will leave with priorities in order and what each should return.