
Every Dollar Gets a Job
A marketing plan says what you want to achieve, who you will reach, what you will do and what it costs. It turns scattered activity into a sequence with a budget, so every dollar has a job.
What a Marketing Plan Should Include
Write it yourself from this list if you like. Plenty should.

Should You Hire Someone to Build Your Marketing Plan?
Be honest about both paths.

When a DIY Plan Is Enough
Simple business, small budget, customers you know well. Use the list above and write it yourself.

When to Hire a Professional
Expensive choices, stalled growth, or an internal argument nobody can settle. That is when an outside plan pays for itself.
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What Clients Say
Kreativ HQ are a talented group of seasoned professionals that go the extra mile for every client, no matter the size.
They did an excellent job of walking us through our startup branding process and developing our marketing materials and website.
Working with Kreativ HQ was effortless and simple. They helped design, build, and launch my website and made logos and advertisements to boost sales.
Frequently Asked Questions
Straight answers to what people ask before they call.

What are the 5 C’s of a marketing plan?
Company, customers, competitors, collaborators and context. They are a research checklist that comes before the plan: know what you sell, who buys it, who else they are considering, who you depend on, and what conditions you are selling into. Skipping them is how plans end up being a channel list.
What is the 70/20/10 rule in marketing?
Put roughly seventy percent of budget into what is already working, twenty percent into scaling things that show promise, and ten percent into genuine experiments. It keeps a plan from being either stagnant or reckless. The percentages matter less than having all three buckets funded on purpose.
How long does it take to build?
Two to three weeks from the discovery session, depending on how much of the current-state data we have to reconstruct ourselves.
Do we have to execute it with you?
No. The plan is written to be executable by whoever holds it, including your own team or another agency.
Related Insights

Marketing Agency Versus Internal Hire: How To Decide
The honest comparison is not cost against cost. It is what you need in the first year against what one person can actually do.
Read the article: Marketing Agency Versus Internal Hire: How To Decide
What A Fractional CMO Actually Does
Not a consultant who writes a plan and leaves. Someone accountable for the number, a day or two a week.
Read the article: What A Fractional CMO Actually Does


