Google Ads Management

Google Ads Management

Kreativ HQ provides Google Ads management for Twin Cities businesses across Search, Local Services Ads, Performance Max, Display and YouTube. We audit first, fix conversion tracking, cut spend on unqualified clicks and send traffic to matching landing pages. More calls, same budget.

Read-only access for a day is all we need.

Reading the search terms report

The money problem

The Most Uncomfortable Report in Your Business

The “money problem” with Twin Cities businesses that run Google Ads is wasted ad spend on low-intent, unqualified clicks. In a competitive market like the Twin Cities, where average costs-per-click (CPC) can start from $3.00 depending on the industry, letting unqualified traffic slide through will quickly drain your marketing budget.

Average Twin Cities cost, by industry.

What We Manage

Kreativ HQ manages a wide variety of paid advertising channels:

Google Search Ads: Capturing Active High Intent

Google Search Ads: Capturing Active High Intent

Google Search is your front line for capturing users explicitly looking for what you sell right now.

The Audit Comes Before the Budget

Before committing a single dollar of your future marketing budget, you must execute a comprehensive paid advertising audit.

Setting a budget without an audit is simply guessing; the audit checks conversion tracking, search terms against keywords, match types, negative lists, geographic targeting, ad schedule, and landing page match.

This process reveals exactly where your structural tracking is broken, where your current cash is bleeding, and where your actual revenue opportunities live. An effective paid advertising audit across Search, Performance Max, LSAs, Display, and YouTube evaluates four critical pillars to establish your true operational baseline.

What the audit checks

  • Conversion tracking
  • Search terms against keywords
  • Match types
  • Negative lists
  • Geographic targeting
  • Ad schedule
  • Landing page match

Wasted termsBroken trackingLoose matchWorking spendFix thisFirstWhat an account audit usually turns up

What a Broken Account Looks Like

When a Google Ads account is fundamentally broken, it will display distinct technical and financial anomalies. These indicators show that your budget is actively leaking, your data tracking is flawed, and Google’s optimization algorithms are working against your business goals. Four definitive symptoms of a broken paid advertising account include:

Where budgets leak

Four Mistakes We Find Most Often

Reviewing a Google Ads account with a client

01

Phone Calls Not Counted as Conversions

A critical tracking failure where a business receives customer calls generated directly by Google Ads, but the Google Ads dashboard registers zero conversion data for them.

Reviewing a Google Ads account with a client

02

Broad Match with No Negatives

The single fastest way to waste money in Google Ads.

Reviewing a Google Ads account with a client

03

One Campaign for the Whole State

Running one Google Ads campaign for an entire state (like Minnesota or Wisconsin) forces completely different economic markets, audience behaviors, and local search intentions into a single, generic budget bucket.

Reviewing a Google Ads account with a client

04

Traffic Landing on a Home Page Instead of a Landing Page Designed and Built for the Offer

Sending Google Ads traffic to your generic homepage instead of a dedicated, high-converting landing page is a fast track to a 100% bounce rate.

Kreativ HQ at work

Turn Google Ads Clicks into Customers

Getting someone to click your Google Ad is only the beginning. What happens next determines whether that click becomes a lead or wasted advertising spend.

Sending paid traffic to your homepage isn’t always the best approach. Your homepage introduces your entire business, while a dedicated landing page focuses on one service, one audience, and one clear next step.

At Kreativ HQ, we help connect your ads to the right experience, with relevant messaging, clear calls to action, and conversion tracking that shows what’s working.

How Much Should You Spend on Google Ads?

There’s no universal Google Ads budget. The right amount depends on your industry, competition, cost per click, and how many new customers you want to attract.

Is $500 a Month Enough for Google Ads?

It can be enough to start testing, depending on your market.

For example:

monthly advertising budget
$500
average cost per click
$5
estimated website visits
100
landing page conversion rate
5%
estimated leads
5

In this example, you’re paying approximately $100 per lead.

If your average customer generates $5,000 in revenue, those five leads could be valuable. But if your service sells for $50, the economics look very different.

The important question isn’t simply how much you can spend. It’s how much you can afford to pay to acquire a customer.


Is $20 a Day Good for Google Ads?

A $20 daily budget works out to approximately $600 per month.

At an average cost of $5 per click, that could generate 120 website visits. With a 5% conversion rate, you’d receive approximately six leads.

website visits
120
leads
6

Your actual results will depend on competition, keyword targeting, ad quality, landing page experience, and conversion rates.

How Much Does a Google Ads Manager Charge?

Google Ads management generally follows two pricing models:

Percentage of advertising spend

Percentage of Advertising Spend

The management fee increases as your advertising budget grows.

Flat monthly management fee

Flat Monthly Management Fee

You pay an agreed monthly amount for campaign management.

Kreativ HQ team at work

Reporting You Can Read

One page, every month, in plain English: how many leads, what each cost, which campaigns produced them, and what we changed. No impressions. No dashboard screenshots.

Google reviews

What Clients Say

Working with Kreativ HQ was effortless and simple. They helped design, build, and launch my website and made logos and advertisements to boost sales.
Jacob KeechGoogle review
Kreativ HQ are a talented group of seasoned professionals that go the extra mile for every client, no matter the size.
Philip ShoreGoogle review
They did an excellent job of walking us through our startup branding process and developing our marketing materials and website.
John FuhrGoogle review

Frequently Asked Questions

Straight answers to what people ask before they call.

Answering a Google Ads question

How much should I pay someone to manage my Google Ads?

Expect to pay a professional Google Ads manager or agency anywhere from $500 per month, depending on your monthly ad spend, the complexity of your business, and the pricing model they use. For most small-to-medium businesses with a modest budget, the industry standard average starts from $1,000 per month for quality management.

How long before Google Ads starts working?

For most businesses, it takes 4 to 6 weeks of consistent data collection for a Google Ads campaign to find its footing and start producing steady, optimized results.

While ads can go live and generate clicks within 24 to 48 hours of passing Google’s policy review, those initial clicks are rarely your most efficient.

A campaign behaves like a train starting from a dead stop; it requires an initial runway to gather the algorithmic momentum needed to lower your costs and weed out junk traffic.

Do I own my Google Ads account?

Yes, you legally own your Google Ads account, but only if you or your business initially created it using your own login credentials.

Google’s strict policy states that the ultimate owner of an ad account is the person or entity who holds the Primary Owner status and controls the payment profile linked to the billing setup.

Start here

Find the Waste Before Next Month

Read-only access for a day. You get the search terms report with the money-losing lines marked.

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