
The money problem
The Most Uncomfortable Report in Your Business
The “money problem” with Twin Cities businesses that run Google Ads is wasted ad spend on low-intent, unqualified clicks. In a competitive market like the Twin Cities, where average costs-per-click (CPC) can start from $3.00 depending on the industry, letting unqualified traffic slide through will quickly drain your marketing budget.
Average Twin Cities cost, by industry.
What We Manage
Kreativ HQ manages a wide variety of paid advertising channels:

Google Search Ads: Capturing Active High Intent
Google Search is your front line for capturing users explicitly looking for what you sell right now.

Local Services Ads (LSAs)
For local service businesses (like HVAC, plumbers, lawyers, and roofers), Google Local Services Ads sit at the absolute top of the search results page, even above traditional paid ads.

Performance Max (PMax)
Performance Max is Google’s AI-driven, all-in-one campaign type that serves ads across Search, YouTube, Display, Discover, Gmail, and Maps from a single budget.

Google Display Network
The Display Network places image-based banners across millions of partner websites, blogs, and apps.

YouTube Ads
YouTube allows you to capture deep user attention through video formats like skippable in-stream ads, non-skippable bumpers, and in-feed shorts.
The Audit Comes Before the Budget
Before committing a single dollar of your future marketing budget, you must execute a comprehensive paid advertising audit.
Setting a budget without an audit is simply guessing; the audit checks conversion tracking, search terms against keywords, match types, negative lists, geographic targeting, ad schedule, and landing page match.
This process reveals exactly where your structural tracking is broken, where your current cash is bleeding, and where your actual revenue opportunities live. An effective paid advertising audit across Search, Performance Max, LSAs, Display, and YouTube evaluates four critical pillars to establish your true operational baseline.
What the audit checks
What a Broken Account Looks Like
When a Google Ads account is fundamentally broken, it will display distinct technical and financial anomalies. These indicators show that your budget is actively leaking, your data tracking is flawed, and Google’s optimization algorithms are working against your business goals. Four definitive symptoms of a broken paid advertising account include:
Where budgets leak
Four Mistakes We Find Most Often

01
Phone Calls Not Counted as Conversions
A critical tracking failure where a business receives customer calls generated directly by Google Ads, but the Google Ads dashboard registers zero conversion data for them.

02
Broad Match with No Negatives
The single fastest way to waste money in Google Ads.

03
One Campaign for the Whole State
Running one Google Ads campaign for an entire state (like Minnesota or Wisconsin) forces completely different economic markets, audience behaviors, and local search intentions into a single, generic budget bucket.

04
Traffic Landing on a Home Page Instead of a Landing Page Designed and Built for the Offer
Sending Google Ads traffic to your generic homepage instead of a dedicated, high-converting landing page is a fast track to a 100% bounce rate.

Turn Google Ads Clicks into Customers
Getting someone to click your Google Ad is only the beginning. What happens next determines whether that click becomes a lead or wasted advertising spend.
Sending paid traffic to your homepage isn’t always the best approach. Your homepage introduces your entire business, while a dedicated landing page focuses on one service, one audience, and one clear next step.
At Kreativ HQ, we help connect your ads to the right experience, with relevant messaging, clear calls to action, and conversion tracking that shows what’s working.
How Much Should You Spend on Google Ads?
There’s no universal Google Ads budget. The right amount depends on your industry, competition, cost per click, and how many new customers you want to attract.
Is $500 a Month Enough for Google Ads?
It can be enough to start testing, depending on your market.
For example:
In this example, you’re paying approximately $100 per lead.
If your average customer generates $5,000 in revenue, those five leads could be valuable. But if your service sells for $50, the economics look very different.
The important question isn’t simply how much you can spend. It’s how much you can afford to pay to acquire a customer.
Is $20 a Day Good for Google Ads?
A $20 daily budget works out to approximately $600 per month.
At an average cost of $5 per click, that could generate 120 website visits. With a 5% conversion rate, you’d receive approximately six leads.
Your actual results will depend on competition, keyword targeting, ad quality, landing page experience, and conversion rates.
How Much Does a Google Ads Manager Charge?
Google Ads management generally follows two pricing models:

Percentage of Advertising Spend
The management fee increases as your advertising budget grows.

Flat Monthly Management Fee
You pay an agreed monthly amount for campaign management.

Reporting You Can Read
One page, every month, in plain English: how many leads, what each cost, which campaigns produced them, and what we changed. No impressions. No dashboard screenshots.
Google reviews
What Clients Say
Working with Kreativ HQ was effortless and simple. They helped design, build, and launch my website and made logos and advertisements to boost sales.
Kreativ HQ are a talented group of seasoned professionals that go the extra mile for every client, no matter the size.
They did an excellent job of walking us through our startup branding process and developing our marketing materials and website.
Frequently Asked Questions
Straight answers to what people ask before they call.

How much should I pay someone to manage my Google Ads?
Expect to pay a professional Google Ads manager or agency anywhere from $500 per month, depending on your monthly ad spend, the complexity of your business, and the pricing model they use. For most small-to-medium businesses with a modest budget, the industry standard average starts from $1,000 per month for quality management.
How long before Google Ads starts working?
For most businesses, it takes 4 to 6 weeks of consistent data collection for a Google Ads campaign to find its footing and start producing steady, optimized results.
While ads can go live and generate clicks within 24 to 48 hours of passing Google’s policy review, those initial clicks are rarely your most efficient.
A campaign behaves like a train starting from a dead stop; it requires an initial runway to gather the algorithmic momentum needed to lower your costs and weed out junk traffic.
Do I own my Google Ads account?
Yes, you legally own your Google Ads account, but only if you or your business initially created it using your own login credentials.
Google’s strict policy states that the ultimate owner of an ad account is the person or entity who holds the Primary Owner status and controls the payment profile linked to the billing setup.
Keep reading
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