Facebook and Instagram Ads

Meta Ads Management for Facebook and Instagram

Kreativ HQ manages Meta ads on Facebook and Instagram for Twin Cities businesses. We build campaigns for cold audiences, retargeting and existing customers, set up the pixel and Conversions API, and shoot real creative. You get leads you can trace to the dollar.

Planning a Meta campaign

Not boosting posts

Boosting Is a Tip Jar. a Campaign Is a Plan

Kreativ HQ’s Meta ads management is significantly more powerful than just boosting posts.

While boosting a post is a quick shortcut to push an existing piece of content to a slightly wider audience, Meta Ads Manager can be a comprehensive, professional marketing platform designed to optimize sales and leads, and track real return on investment (ROI).

Kreativ HQ designs structured Meta Ads campaigns designed to knock on the exact doors of your ideal customers.

Cold audiencesWarm retargetingExisting customers

Three Jobs, and Only One of Them Is Prospecting

Don’t use a “one-size-fits-all” approach to advertising. Kreativ HQ breaks your audience down into three distinct stages of the marketing funnel, each group requiring a different strategy, a different message, and a different metric to evaluate if your ad actually worked.


01

Cold Audiences

Cold Audiences require educational and attention-grabbing content, clearly explaining what problem you solve.

02

Warm Retargeting

Warm Retargeting refers to the audience that knows of you but hasn’t bought yet. They require problem-solving and objection-handling designed to address what is keeping them from buying. Customer reviews, FAQs, before-and-after transformations, or introductory discount codes can remove hesitation.

03

Existing Customers

Existing customers respond to community focus and up-selling; they know you are trustworthy. Show them content like complementary products (“You bought the shoes, now grab the matching bag”), early access to new items, or exclusive offers like VIP loyalty rewards.

Treating these audiences as three different jobs ensures you always say the right thing to the right person at the right time.

What We Run

Lead ads
  • Lead ads. A form inside Facebook. Fast leads, qualified by questions.
  • Retargeting. For people who visited and did not act.
  • Local awareness. Reach everyone within a few miles of you.
  • Catalog ads. For stores, showing the products people viewed.
Creative is the targeting now

Creative Is the Targeting Now

While Meta’s targeting is a valuable tool for getting your message where it needs to be, what that message is rests entirely on you.

Kreativ HQ’s professionals can ensure you are putting real video, real photos, and real social media content, in front of those audiences. Don’t rely on stock content!

Let Kreativ HQ help you put your best foot forward with professional business photography, video production, and social media content creation.

What We Need from You

Access to the Work

A morning on site beats a month of graphics.

Real People on Camera

The owner explaining something in thirty seconds.

Permission to Be Specific

The price, the guarantee, the actual offer.

Meta AdsPixelConversions APIOffline leads

Tracking, Set up Properly

iPhone opt-outs mean the pixel alone under-reports, so Meta optimizes on bad data and your results look worse than they are. Both, set up before anything spends.

Kreativ HQ at work

The Guardrails, Set Before Anything Spends

  • Daily caps. So a mistake cannot spend a quarter in a weekend.
  • Audience exclusions. No paying to reach last week’s buyers.
  • Frequency limits. Before impressions turn into irritation.
  • A written conversion. Agreed before the first dollar.

What to Budget

$10 a day is enough to run Facebook ads, but it severely limits the kind of strategy you can deploy.

a day. Enough to run one disciplined campaign
$10
conversions a week. What Meta needs to exit the learning phase
50

Google reviews

What Clients Say

Working with Kreativ HQ was effortless and simple. They helped design, build, and launch my website and made logos and advertisements to boost sales.
Jacob KeechGoogle review
Kreativ HQ are a talented group of seasoned professionals that go the extra mile for every client, no matter the size.
Philip ShoreGoogle review
They did an excellent job of walking us through our startup branding process and developing our marketing materials and website.
John FuhrGoogle review

Frequently Asked Questions

Straight answers to what people ask before they call.

Answering a Meta ads question

How much does Facebook ads management cost?

Most businesses pay from $1,500 per month for professional Meta Ads management. This fee pays for the labor, strategy, creative assets, and optimization required to run your campaigns. It is entirely separate from your actual ad expenses; the money you pay to Meta is strictly to deliver your ads.

Is $10 a day enough for Facebook ads?

$10 a day is enough to run Facebook ads, but it severely limits the kind of strategy you can deploy.

While Meta’s minimum starts from $1 a day, a $10 daily budget means you have to be highly disciplined. You cannot afford to run complex campaigns with multiple layers.

At $10 a day, your budget is too lean to feed Meta’s algorithm the roughly 50 conversion events per week it needs to exit the “learning phase” for expensive goals like website purchases.

Because the system is still gathering data in the learning phase, performance is highly unstable, and cost-per-result is often much higher and more volatile than typical.

Should I run ads on Facebook or Instagram?

You should almost always run ads on both Facebook and Instagram simultaneously. Both platforms run on Meta Ads Manager, so you don’t have to choose one over the other. By default, Meta’s algorithm will shift your budget to whichever platform is delivering the cheapest results for your specific goal on any given day.

Do I need to give you access to my Facebook page?

You will need to give a marketing agency or freelancer access to your Facebook, but you should never surrender your personal password. Instead, provide secure permissions through Meta’s official tools.

Who owns the ad account?

As the business owner, you always create and retain 100% ownership of your Meta Business Manager, ad accounts, Facebook pages, and tracking pixels.

When you hire a marketing agency or freelancer, they should only ever be added as a “Partner” or “Employee” inside your account. Beware of agencies that create your ad account inside their master dashboard.

If you let them do this, they own your data.

Why did my costs go up when nothing changed?

It is incredibly frustrating when your ad performance drops and your costs climb when you haven’t touched a single setting.

In the world of Meta advertising, “nothing changed” on your end actually means everything changed around you. The four most common reasons costs spike when you haven’t changed a thing are: increased competition in the auction, ad fatigue, audience decay, and broad algorithmic and platform shifts.

Start here

Ads That Look Like Your Actual Business

Tell us what you sell and who buys it. We will tell you if Meta is the right place to spend.

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