The usual answer is daily, and it is usually wrong. Posting frequency only matters once the posts are worth stopping for.
A realistic cadence
Three to five posts a week on one main platform is enough for most local businesses. Add stories or short video where they suit the audience, and keep a month planned in advance so nobody is inventing content on a Friday afternoon.
Why volume backfires
Weak posts train people to scroll past your name. That cost is invisible and permanent, and it makes the good post you publish next month work harder for less.
What to measure instead of followers
Saves, shares, profile visits and inquiries. Follower count is the one number that can rise while the business gets nothing.
The social media management page explains what a managed month looks like, including who answers the comments.
