In order for your marketing to succeed, you need to define what success looks like. You need to pinpoint the results that you want your business to obtain [...]
In this series, we’ve explored some of the tools involved with planning and executing a good marketing campaign. We can either produce content because “that’s what we’re supposed to [...]
Part Three: What to Produce? The previous post in our Marketing Tools series helps you find your “who.” Identifying your audience based on your customer data equips you, [...]
Zooming in on your “Who” Who do you want to reach with your marketing? “Everyone!” We believe you-- but an effective marketing campaign is filled with purpose on [...]
Tools for your Marketing Campaign Part 1: Defining your goals In our Fundamentals series, we discovered that establishing your marketing homestead involves your goals, your website, your media [...]
The Four Fundamentals of Sustainable Marketing Part Four: Roofing and Renovating First, we introduced the marketing landscape. Then, we talked about the foundation of it all—your website—and [...]