Social Media Marketing Strategy
Kreativ HQ builds social media marketing strategy for Twin Cities businesses. We pick the platforms where your buyers are, run organic and paid as one plan, set spending guardrails and report on leads and booked work. Two channels done properly beat five.
Platform Choice Is a Business Decision, Not a Taste One
Our social media marketing services start with where your buyers are, how long your sale is, and what you can sustain in a busy month. The weekly posting lives under social media management.
Three Jobs, and Only One of Them Is Prospecting
Don’t use a “one-size-fits-all” approach to advertising. Kreativ HQ breaks your audience down into three distinct stages of the marketing funnel, each group requiring a different strategy, a different message, and a different metric to evaluate if your ad actually worked.
Cold Audiences
Cold Audiences require educational and attention-grabbing content, clearly explaining what problem you solve.
Warm Retargeting
Warm Retargeting refers to the audience that knows of you but hasn’t bought yet. They require problem-solving and objection-handling designed to address what is keeping them from buying. Customer reviews, FAQs, before-and-after transformations, or introductory discount codes can remove hesitation.
Existing Customers
Existing customers respond to community focus and up-selling; they know you are trustworthy. Show them content like complementary products (“You bought the shoes, now grab the matching bag”), early access to new items, or exclusive offers like VIP loyalty rewards.
Treating these audiences as three different jobs ensures you always say the right thing to the right person at the right time.
Organic and Paid Are the Same Plan
Everything is posted organically first. Anything that does unusually well gets budget. Nothing runs as an ad that has not survived a real audience.
The Guardrails, Set Before Anything Spends
01
Daily Caps
No quarter’s budget spent in a weekend.
02
Audience Exclusions
No paying to reach last week’s buyers.
03
Frequency Limits
Before impressions become irritation.
04
A Written Conversion
Agreed up front, not argued in month three.
What We Measure
We report enquiries, calls and booked work, and which posts and campaigns produced them. Where a platform will not attribute cleanly, we say so.
Google reviews
What Clients Say
Working with Kreativ HQ was effortless and simple. They helped design, build, and launch my website and made logos and advertisements to boost sales.
Kreativ HQ are a talented group of seasoned professionals that go the extra mile for every client, no matter the size.
They did an excellent job of walking us through our startup branding process and developing our marketing materials and website.
Frequently Asked Questions
Straight answers to what people ask before they call.
How much do social media marketing services typically cost?
Social media marketing (SMM) services generally start from $1,000 per month. Like Meta Ads management, this fee covers professional labor, strategy, content creation, and software tools. Unlike paid advertising services, general social media marketing services focus on organic management, building your presence through unpaid posts, short-form reels, community engagement, and profile growth.
How much should I pay someone to manage my social media?
Expect to pay from $500 per month to hire someone to manage your social media. The exact amount depends entirely on whether you hire a junior freelancer, a dedicated specialist, or a full-service agency, as well as the amount of video content you need created.
Is it worth paying a social media manager?
It is worth paying a social media manager if you are hiring them to solve the right business problem.
Paying someone to “keep your page active” by posting generic graphics or inspirational quotes is rarely worth it.
Hiring a professional to handle content strategy, short-form video editing, and audience growth is absolutely worth it because it buys back your time and taps into algorithmic expertise most businesses don’t have.
How to find a good social media manager?
Finding a good social media manager requires looking past follower counts or flashy, self-proclaimed “guru” titles. A great social media manager functions as a blend of creative storyteller, data analyst, and project manager.
What is the smallest budget worth running?
The smallest budget worth running on Meta or Paid Search is $10 a day.
While platforms allow you to spend as little as $1 a day, anything less than $10 a day stretches your visibility so thin the algorithm can’t collect enough data to optimize.
At $10 a day, you can make the math work, but only if you restrict the ad platform to one highly specific job.
Facebook or Instagram?
You should almost always run ads on both Facebook and Instagram simultaneously. Both platforms run on Meta Ads Manager, so you don’t have to choose one over the other. By default, Meta’s algorithm will shift your budget to whichever platform is delivering the cheapest results for your specific goal on any given day.
Who owns the ad account?
As the business owner, you always create and retain 100% ownership of your Meta Business Manager, ad accounts, Facebook pages, and tracking pixels.
When you hire a marketing agency or freelancer, they should only ever be added as a “Partner” or “Employee” inside your account. Beware of agencies that create your ad account inside their master dashboard.
If you let them do this, they own your data.
Start here
Two Channels, Done Properly
Tell us where you post now. We will tell you which of it is worth keeping.
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