Marketing for Professional Services Firms
Kreativ HQ markets professional services firms across the Twin Cities, including law firms, financial advisors, engineering and architecture practices. Positioning, websites, thought leadership and search engine optimization (SEO) make your expertise visible and bring new clients beyond referrals.
The slow problem
Your Website Has to Qualify People
Professional services marketing turns reputation into something that compounds without depending on who is at lunch: visible expertise, findability and trust.
Four Kinds of Firm, One Problem
Four Things, in Order
People hire a person, not a firm.
Compliance
Working Inside the Rules
Legal, accounting and financial advisory all restrict advertising. We ask for your compliance officer early, not after the work is done.
Google reviews
What Clients Say
Kreativ HQ are a talented group of seasoned professionals that go the extra mile for every client, no matter the size.
They did an excellent job of walking us through our startup branding process and developing our marketing materials and website.
Working with Kreativ HQ was effortless and simple. They helped design, build, and launch my website and made logos and advertisements to boost sales.
Frequently asked
Common Questions
Straight answers to what people ask before they call.
What are the 5 P’s of service marketing?
Product, price, place, promotion and people, with people doing most of the work in a service business. For a firm selling expertise, the person a buyer will actually work with is the offer.
What are examples of professional services?
Law, accounting, consulting, architecture, engineering, financial advice and agencies like ours. What they share is a long private research phase before anybody identifies themselves.
Our work comes from referrals. Why market at all?
Because a referral gets looked up. The marketing is not replacing the referral, it is making sure the referral converts, and it also protects you when a key referrer retires.
Can we publish results if we cannot name clients?
Usually yes, anonymised by sector and situation. ‘A manufacturing client with a supplier dispute’ carries most of the weight without identifying anyone. We check anything sensitive with you before it goes near a page.
Should partners be on social media?
Only if they will actually do it. A dormant profile is worse than none. Where a partner is genuinely willing, it is one of the strongest assets a professional firm has.
Start here
Make the Expertise Visible
Tell us what your firm does and who refers you. We will be honest about what works inside your rules.
Keep reading
Related Insights
Marketing Agency Versus Internal Hire: How To Decide
The honest comparison is not cost against cost. It is what you need in the first year against what one person can actually do.
Read the article: Marketing Agency Versus Internal Hire: How To Decide
What A Fractional CMO Actually Does
Not a consultant who writes a plan and leaves. Someone accountable for the number, a day or two a week.
Read the article: What A Fractional CMO Actually Does