5 Ways To Build Your Email List

Even if you don’t have a single subscriber Or have any idea where to start What you’ll learn about in this article: Pop-ups Value-packed call to action Offer incentives Opt-in at checkout Utilizing Social Media Why Email? Email marketing remains relevant and vital to anyone looking to grow their business in 2024. Based on data…

Video (Done Right) Brings Results

How many videos have you seen that actually gave you a negative impression of that business? A bad video hurts your brand. A great video blasts traffic to your website and makes your brand memorable. Like most marketing, a great video is not out of anyone’s league. However, you need a creative process that effectively…

Introducing: Laurie Levine

Many Woodbury-area business owners already know Laurie Levine. She has lived and worked in the Cottage Grove Woodbury area for years—first as an entrepreneur, then as a multimedia sales representative. Now, we’re excited to introduce Laurie as the newest member of our team at Keech Media. As an account executive, Laurie’s mission will be to empower businesses with…

Case Study: Finishing Touch Car Care

Busy with high demand for paintless dent removal, full vehicle wraps, and other vehicle decal services, Finishing Touch Car Care Inc. didn’t have time to shop and re-shop for web and media services. “We’ve always had internet companies doing our website for us,” owner Dan Meyer says, “…we’d be looking pretty good on the internet for a couple…

Atomize your Content

When we talked about market research on a budget, we showed how Ryan Robinson got creative with market research, building his plane while he taxied down the runway. That sort of resourcefulness is something small businesses can relate to, and it shows that market research is not out of anyone’s league. It’s the same with content marketing. Like…

Market Research on a Budget: Test it on the Runway

Different marketing channels have different characteristics, and you should never let your fundamental reason for using a channel be, “that’s what everyone is using,” or, “that’s the most expensive, so it must be the most effective.” Without market research, you’ll be leaving your relevance and reputation up to chance. But who has the resources for market research? You do.…