Our Branding Process

When it comes to small business, we’re all used to making things work or even going without certain things. Some things, though, are foundational—like your company’s brand. Your marketing strategy and materials hinge on your brand, so getting it right the first time is going to save a lot of time, money, and headache down…

By the way…that call wasn’t Google!

Your phone vibrates. “Hello?” “Hello, this is Google business services. You’re receiving this call because our system has flagged a series of payment errors on your account. In order to help us correct this situation, please press 1 to speak with a Google service specialist.” As we’re reading this, we might see the bologna from…

Video (Done Right) Brings Results

How many videos have you seen that actually gave you a negative impression of that business? A bad video hurts your brand. A great video blasts traffic to your website and makes your brand memorable. Like most marketing, a great video is not out of anyone’s league. However, you need a creative process that effectively…

Introducing: Laurie Levine

Many Woodbury-area business owners already know Laurie Levine. She has lived and worked in the Cottage Grove Woodbury area for years—first as an entrepreneur, then as a multimedia sales representative. Now, we’re excited to introduce Laurie as the newest member of our team at Keech Media. As an account executive, Laurie’s mission will be to empower businesses with…

Case Study: Finishing Touch Car Care

Busy with high demand for paintless dent removal, full vehicle wraps, and other vehicle decal services, Finishing Touch Car Care Inc. didn’t have time to shop and re-shop for web and media services. “We’ve always had internet companies doing our website for us,” owner Dan Meyer says, “…we’d be looking pretty good on the internet for a couple…

Atomize your Content

When we talked about market research on a budget, we showed how Ryan Robinson got creative with market research, building his plane while he taxied down the runway. That sort of resourcefulness is something small businesses can relate to, and it shows that market research is not out of anyone’s league. It’s the same with content marketing. Like…

Market Research on a Budget: Test it on the Runway

Different marketing channels have different characteristics, and you should never let your fundamental reason for using a channel be, “that’s what everyone is using,” or, “that’s the most expensive, so it must be the most effective.” Without market research, you’ll be leaving your relevance and reputation up to chance. But who has the resources for market research? You do.…