Having an ultra-specific customer avatar lets your business become more efficient, aware of what your market craves, and gives you the ability to solve problems and generate revenue. But what is a customer avatar, exactly? Also known as an Ideal Customer Profile (ICP), a customer avatar is simply a detailed description of your perfect…
Even if you don’t have a single subscriber Or have any idea where to start What you’ll learn about in this article: Pop-ups Value-packed call to action Offer incentives Opt-in at checkout Utilizing Social Media Why Email? Email marketing remains relevant and vital to anyone looking to grow their business in 2024. Based on data…
A well-written, beautifully produced video has the potential to not only capture the (much sought after) attention of your audience – it can make a drastic difference in the amount of conversions you see from them. 84% of consumers reported buying a product after watching a marketing video related to it. With the rise of…
If you want your website to perform like an asset, and not a liability, then you need to know more about ADA compliance and what it means for your business. Failure to comply with requirements can result in a lengthy lawsuit and fines upward of $110,000. However, if your website is up-to-date and in compliance…
How knowing a few simple SEO best-practices can lead customers to your doorstep. When customers search for your services or the products you sell, do you want them to find you – or your competitor? If you have a firm understanding of SEO strategies, you’ll know that while you work and while you sleep, your…
When it comes to small business, we’re all used to making things work or even going without certain things. Some things, though, are foundational—like your company’s brand. Your marketing strategy and materials hinge on your brand, so getting it right the first time is going to save a lot of time, money, and headache down…
Our goal at Keech Media is to be more than just a digital marketing service provider. We want to partner with our clients on full-fledged solutions. Digital marketing solutions often have lots of moving parts to monitor—that’s why we love Cyfe Analytics. For our website clients, Cyfe works as a central dashboard to monitor the…
Home to Sweet Home delivers an efficient, peaceful—dare we say enjoyable?—moving experience for seniors and their families. Their customer testimonials prove that their professionalism, knowledge, and deep customer care make them a perfect choice when the time comes to right-size, relocate, or reorganize. It’s these types of services that have a story to tell. But…
Your phone vibrates. “Hello?” “Hello, this is Google business services. You’re receiving this call because our system has flagged a series of payment errors on your account. In order to help us correct this situation, please press 1 to speak with a Google service specialist.” As we’re reading this, we might see the bologna from…
EAPC Architects and Engineers wanted to show people the visual stories they tell through their interior design services. But they wanted that story to feel like sitting down face-to-face. Their goal was to build relationship with their target market. “We reached out to Keech Media to help guide us in this important initiative,” said Lori…