Busy with high demand for paintless dent removal, full vehicle wraps, and other vehicle decal services, Finishing Touch Car Care Inc. didn’t have time to shop and re-shop for web and media services. “We’ve always had internet companies doing our website for us,” owner Dan Meyer says, “…we’d be looking pretty good on the internet for a couple…
DetailsWhen we talked about market research on a budget, we showed how Ryan Robinson got creative with market research, building his plane while he taxied down the runway. That sort of resourcefulness is something small businesses can relate to, and it shows that market research is not out of anyone’s league. It’s the same with content marketing. Like…
DetailsDifferent marketing channels have different characteristics, and you should never let your fundamental reason for using a channel be, “that’s what everyone is using,” or, “that’s the most expensive, so it must be the most effective.” Without market research, you’ll be leaving your relevance and reputation up to chance. But who has the resources for market research? You do.…
DetailsMeet Nathan Keech, owner and executive producer at Keech Media. Although a lot has changed since he started producing digital media professionally back in 1999, some things have stayed the same– like the rewards of his work. “I’m an entrepreneur at heart,” Nathan says. “I love it when my business succeeds, and I love it when other businesses…
DetailsLately, we’ve been exploring the ways in which a brand personifies your business. We’ve talked about the importance of defining and documenting your business’s personality, building your brand, and using a brand guide to manage your brand’s evolution. This week, we want to share a foundational element to your business’s personality by asking a question: as a business,…
DetailsWe’re all about unique projects, especially when we’re working with a company like Bituminous Roadways, Inc. to showcase time-tested quality. When Heidi Sedlacek, marketing coordinator for Bituminous Roadways (BR), inquired about aerial photography, we were eager to establish a partnership. Every year, BR produces a calendar for its existing and prospective customers, employees, and other stakeholders, printing and distributing…
DetailsWe’ve talked about how to define your identity and use it to lay the foundation for your brand. Now, we want to share a tool to equip your brand for healthy, intentional expansion in conjunction with your evolving identity. When you’ve decided which elements reflect your identity, it’s time to document your decisions within a brand guide. A…
DetailsOnce you’ve defined and documented your identity with a mission and vision statement, how do you find your voice? Once you’ve taken due diligence in documenting what your business is about, you’ve earned the pleasure of sharing your identity with your target market. It’s time to build your brand. Like many elements of business, building your brand is…
DetailsWhen we sit down with clients, one of the first things we want to know is how well they know themselves. Have they defined who they are, what they do, and why and how they do it? Before you start any marketing, make sure you’ve documented your identity with a mission statement (what do you want to…
DetailsWhen it comes to converting, engaging, and selling to consumers or business clients, what’s the most effective medium? If you had to guess, you’ll probably pick the medium that most recently or powerfully struck you. If you’re like many, you picked video. Video Done Right While a poorly-produced video makes your brand less attractive to consumers, videos produced…
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