Get to Know Nathan Keech

Meet Nathan Keech, owner and executive producer at Keech Media. Although a lot has changed since he started producing digital media professionally back in 1999, some things have stayed the same– like the rewards of his work. “I’m an entrepreneur at heart,” Nathan says. “I love it when my business succeeds, and I love it when other businesses…

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Cultivating Customer Experience

Lately, we’ve been exploring the ways in which a brand personifies your business. We’ve talked about the importance of defining and documenting your business’s personality, building your brand, and using a brand guide to manage your brand’s evolution. This week, we want to share a foundational element to your business’s personality by asking a question: as a business,…

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Case Study: Aerial Sessions with Bituminous Roadways, Inc.

We’re all about unique projects, especially when we’re working with a company like Bituminous Roadways, Inc. to showcase time-tested quality. When Heidi Sedlacek, marketing coordinator for Bituminous Roadways (BR), inquired about aerial photography, we were eager to establish a partnership. Every year, BR produces a calendar for its existing and prospective customers, employees, and other stakeholders, printing and distributing…

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Your Brand Guide

We’ve talked about how to define your identity and use it to lay the foundation for your brand. Now, we want to share a tool to equip your brand for healthy, intentional expansion in conjunction with your evolving identity. When you’ve decided which elements reflect your identity, it’s time to document your decisions within a brand guide. A…

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Building Your Brand

Once you’ve defined and documented your identity with a mission and vision statement, how do you find your voice? Once you’ve taken due diligence in documenting what your business is about, you’ve earned the pleasure of sharing your identity with your target market. It’s time to build your brand. Like many elements of business, building your brand is…

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The Case for Video

When it comes to converting, engaging, and selling to consumers or business clients, what’s the most effective medium? If you had to guess, you’ll probably pick the medium that most recently or powerfully struck you. If you’re like many, you picked video. Video Done Right While a poorly-produced video makes your brand less attractive to consumers, videos produced…

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