The Case for Video

When it comes to converting, engaging, and selling to consumers or business clients, what’s the most effective medium? If you had to guess, you’ll probably pick the medium that most recently or powerfully struck you. If you’re like many, you picked video. Video Done Right While a poorly-produced video makes your brand less attractive to consumers, videos produced…

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Passionate about Production Calendars

Whether your goal is brand awareness, lead generation, sales, or another specific result, your mission is to build trust with your target audience. Present the same consistent quality with your marketing media as you do with your products and services, and you’ll show consumers that, whatever you put your hand to, you’re never a one-and- done type of business.…

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The Results of Content Marketing

In order for your marketing to succeed, you need to define what success looks like. You need to pinpoint the results that you want your business to obtain from content marketing. According to industry research, four of the five items shown below are the most important results to B2B marketers in North America. The fifth in this list–…

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Tools for your Marketing Campaign: Part 4

In this series, we’ve explored some of the tools involved with planning and executing a good marketing campaign. We can either produce content because “that’s what we’re supposed to do,” or we can use effective tools to define our “who, what, where, and when” so that our media accomplishes our “why” and connects with our audience. You’ve created…

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Tools for your Marketing Campaign: Part 1

Tools for your Marketing Campaign Part 1: Defining your goals In our Fundamentals series, we discovered that establishing your marketing homestead involves your goals, your website, your media outreach, and your strategy. In this series, we’re diving deeper into furnishing each area within your marketing homestead with specific, documented answers to key marketing questions. We’ll start by equating…

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The Four Fundamentals of Sustainable Marketing: Part 3

The Four Fundamentals of Sustainable Marketing Part Three: Defining and Designing After selecting your marketing land and establishing your foundation, it’s time to define and design your marketing framework—the media “pillars” that will support your outreach and attract consumers to your website. Design your Framework—Fundamental #3 Almost always, the marketing outreach that forms your framework…

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