A well-written, beautifully produced video has the potential to not only capture the (much sought after) attention of your audience – it can make a drastic difference in the amount of conversions you see from them.
84% of consumers reported buying a product after watching a marketing video related to it.
With the rise of TikTok, Instagram reels, and YouTube shorts, it’s becoming evident that we consume information primarily through video – and have the attention spans to show for it.
If you’re serious about growth not only in 2023 but beyond, it’s a medium that needs to be addressed and utilized.
While the benefits of having videos in your marketing arsenal are numerous, we’re going to focus on three (3) reasons why having well-written, beautifully-produced, and expertly-edited video content means a healthier future for your business.
Conversion Rates
Have a website? Maybe a simple landing page? Including a video in them may give you a better chance of turning prospects into customers rather than relying on a simple, text-only format.
It kind of makes sense, right?
We live in a video-driven world, and video allows prospects to not only hear your story, but see how your product or service will work for them. You’re able to demonstrate how your business solves their problems, and what’s more – they can see the people or product responsible for their solutions.
There’s a connection. And where there’s a meeting of problems and solutions, conversions happen.
SEO Results
What good is a product or service if nobody can find it?
SEO is critical to your visibility as a business, and utilizing videos on your websites is a great way to boost it.
Companies using video enjoy 41% more traffic than companies who don’t. Not only that, businesses who use video reported a 76% increase in traffic.
If you’re looking to get to the top of the search engine results page (SERP), then having video content is a massive leg-up on your competition.
Branding
So…what happens when a consumer sees a low-quality video on a website? I mean, video is video, right?
Not exactly.
62% of consumers tend to change their opinion of a company/brand for the worse if they watch a low-quality video.
If you can’t be bothered to put in the work needed to have a professional video – what does that say about the products or services you offer? Whether warranted or not, consumers see marketing material as a direct reflection of what you offer.
And if they’re unimpressed by your video production, you won’t even have time to win them back. They’ll be gone – looking for another company to provide a solution.
Where Do I Start?
It can be difficult to find an entry point to video – especially if it’s brand new to your business. And…we know it can be a bit intimidating (“I’ve never been on camera…can I even do this?”)
The good news is that we’ve done this with many clients – a lot of whom didn’t even know where to start.
Our four (4) step process is simple and is a great framework to use in order to get some well-written, high-quality video content in your marketing arsenal.
- Discovery
- Pre-Production
- Production
- Post-production
Want to learn more about each step, and start getting more traffic and conversions?
Let’s start a conversation and discover where you’re at, what you need, and how we can deliver it for you.
Best wishes,
Nathan Keech | Owner, Kreativ HQ
