How knowing a few simple SEO best-practices can lead customers to your doorstep.
When customers search for your services or the products you sell, do you want them to find you – or your competitor?
If you have a firm understanding of SEO strategies, you’ll know that while you work and while you sleep, your business will always rank near the top of the search engine results page (SERP) your potential customer is scanning through.
Meaning, YOU will be the one snagging the customer.
Not your competition.
Understanding (and implementing) SEO best-practices will increase your visibility to potential consumers and let you work in freedom knowing more leads (and cash flow) are sitting at the top of the SERP just waiting to be clicked.
What is SEO anyway?
Search Engine Optimization (SEO) is the process of optimizing your website visibility on Google, Microsoft Bing, or other search engines people use. It means when potential customers, clients, or audiences go online and search for what you sell, offer, or have expertise about – they’ll find you.
And that’s the goal.
When they search, you want them to see YOUR business near the top of page 1.
But what type of tools & methods do you need to accomplish this? A well-stocked SEO toolbox looks a little something like this:
- Keywords
- On page & off page optimization
- Optimized page titles & meta descriptions
- Fast loading web pages
- Short, descriptive URLs
- Quality, original content
All of these factors play a role in ranking high in the SERP – creating inbound, organic traffic for your business.
It seems like a lot of work – and it is – but let’s leave the details behind for a second and take a look at the big picture.
Why does it matter?
Because only 0.63% of people visit page 2 of the search engine results.
Meaning – if you’re not on page 1 – you don’t really exist. You’ll have a business that solves problems & pleases customers…
That nobody knows about.
Harsh? Yes. True? Also yes.
With the amount of businesses online and subsequent search engine traffic, it’s crucial to leverage your SEO strategies into high-ranking, visible results.
You need to be landing at the top of the SERP in order to:
- Build brand awareness
- Drive organic traffic to your website
- Build authority and trust within your niche
Your business deserves to be found. Of course, you’ll need some tools to get started.
Can I do it myself?
Short answer: Yes. You can absolutely take your SEO strategies in-house. Products like ahrefs & Semrush provide amazing research tools & analytics that help you find keywords to rank for.
The problem?
Like any tool, it’s only as useful as its operator, and the learning curve for these software options can be quite steep.
The other problem?
That’s only one part of the SEO equation for success. Not all keywords are created equal, and some are very hard to rank highly for. Plus, large search engines make it (nearly) impossible to understand their algorithms and what makes them prioritize results.
Is in-house SEO possible? Of course.
But there’s something else worth considering.
Once lost, now found.
SEO firms are already helping hundreds of businesses like yours become more efficient with their strategies.
And just like them, we can help you, too.
We have SEO experts in-house that can help scale your business with effective strategies that make sense for you and your niche – without decimating your budget.
We utilize backlinks, keywords, page optimization, and other SEO strategies to make sure you stay in plain sight.
On page 1. Right where you belong.
The perfect customer is waiting for you. But, it won’t happen without a little commitment on your part.
Can I offer a little challenge to you? Take a look below, and…
Discover what happens when you get customized SEO strategies for your business.
See you on the inside!
Best wishes,
Nathan
Owner, Kreativ HQ
