The Four Fundamentals of Sustainable Marketing: Part 2

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The Four Fundamentals of Sustainable Marketing Part Two: Beginning Construction In part one of the Four Fundamentals series, we defined marketing as a limitless endeavor. We likened the pursuit of sustainable marketing to building a pioneer’s homestead. We outlined four essential elements that are central to constructing your homestead in the marketing landscape: selecting your land, forming your foundation,…

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The Four Fundamentals of Sustainable Marketing: Part 1

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The Four Fundamentals of Sustainable Marketing Part One: Exploring the marketing landscape Possibilities and purposes for marketing are virtually endless, and their exploration is a lifelong endeavor. With so much to explore, the marketing landscape can be intimidating. Especially for smaller businesses, the marketing effort is a lot like a pioneer’s homestead. Unsettled landscape lies before you,…

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